10 use cases of AI and machine learning in day to day life

Aditya B
6 min readFeb 8, 2021

--

Machine learning can make computers learn and serve humans better

A machine learning algorithm is given a “teaching set” of data, then asked to use that data to answer a question. For example, you might provide a computer a teaching set of photographs, some of which say, “this is a cat” and some of which say, “this is not a cat.” Then you could show the computer a series of new photos and it would begin to identify which photos were of cats.

Machine learning then continues to add to its teaching set. Every photo that it identifies — correctly or incorrectly — gets added to the teaching set, and the program effectively gets “smarter” and better at completing its task over time.

As time progresses, it keeps on learning and produces better results

1 Data Security

Malware is a huge and growing problem. In 2014, Kaspersky Lab said it had detected 325,000 new malware files every day. But, institutional intelligence company Deep Instinct says that each piece of new malware tends to have almost the same code as previous versions — only between 2 and 10% of the files change from iteration to iteration. Their learning model has no problem with the 2–10% variations, and can predict which files are malware with great accuracy. In other situations, machine learning algorithms can look for patterns in how data in the cloud is accessed, and report anomalies that could predict security breaches.

2 Personal Security

If you’ve flown on an airplane or attended a big public event lately, you almost certainly had to wait in long security screening lines. But machine learning is proving that it can be an asset to help eliminate false alarms and spot things human screeners might miss in security screenings at airports, stadiums, concerts, and other venues. That can speed up the process significantly and ensure safer events.

3 Financial Trading

Many people are eager to be able to predict what the stock markets will do on any given day for obvious reasons. But machine learning algorithms are getting closer all the time. Many prestigious trading firms use proprietary systems to predict and execute trades at high speeds and high volume. Many of these rely on probabilities, but even a trade with a relatively low probability, at a high enough volume or speed, can turn huge profits for the firms. And humans can’t possibly compete with machines when it comes to consuming vast quantities of data or the speed with which they can execute a trade.

4 Healthcare

Machine learning algorithms can process more information and spot more patterns than their human counterparts. One study used computer assisted diagnosis when to review the early mammography scans of women who later developed breast cancer, and the computer spotted 52% of the cancers as much as a year before the women were officially diagnosed. Additionally, machine learning can be used to understand risk factors for disease in large populations. The company Medecision developed an algorithm that was able to identify eight variables to predict avoidable hospitalizations in diabetes patients.

5 Marketing Personalization

The more you can understand about your customers, the better you can serve them, and the more you will sell. That’s the foundation behind marketing personalisation. Perhaps you’ve had the experience in which you visit an online store and look at a product but don’t buy it and then see digital ads across the web for that exact product for days afterward. That kind of marketing personalization is just the tip of the iceberg. Companies can personalize which emails a customer receives, which direct mailings or coupons, which offers they see, which products show up as “recommended” and so on, all designed to lead the consumer more reliably towards a sale.

6 Fraud Detection

Machine learning is getting better and better at spotting potential cases of fraud across many different fields. PayPal, for example, is using machine learning to fight money laundering. The company has tools that compare millions of transactions and can precisely distinguish between legitimate and fraudulent transactions between buyers and sellers.

7 Recommendations

You’re probably familiar with this use if you use services like Amazon or Netflix. Intelligent machine learning algorithms analyze your activity and compare it to the millions of other users to determine what you might like to buy or binge watch next. These recommendations are getting smarter all the time, recognizing, for example, that you might purchase certain things as gifts (and not want the item yourself) or that there might be different family members who have different TV preferences.

8 Online Search

Perhaps the most famous use of machine learning, Google and its competitors are constantly improving what the search engine understands. Every time you execute a search on Google, the program watches how you respond to the results. If you click the top result and stay on that web page, we can assume you got the information you were looking for and the search was a success. If, on the other hand, you click to the second page of results, or type in a new search string without clicking any of the results, we can surmise that the search engine didn’t serve up the results you wanted and the program can learn from that mistake to deliver a better result in the future.

9 Natural Language Processing (NLP)

NLP is being used in all sorts of exciting applications across disciplines. Machine learning algorithms with natural language can stand in for customer service agents and more quickly route customers to the information they need. It’s being used to translate obscure legalese in contracts into plain language and help attorneys sort through large volumes of information to prepare for a case.

10 Smart Cars

A smart car would not only integrate into the Internet of Things, but also learn about its owner and its environment. It might adjust the internal settings — temperature, audio, seat position, etc. automatically based on the driver, report and even fix problems itself, drive itself, and offer real time advice about traffic and road conditions.

More from Aditya B

Dec 24, 2019

50 ways to improve memory

This article is featured with the ways and motivation to improve memory retaining power

Side note : do not correlate the hunderd things to hundred physical points and in a local fashion. Have heart to accept them in a global perspective treating as abstract entities.

1 Biological way : use ayurvedic powders like aswaganda , mix it with milk or water and consume daily at same time. These herbs helps the body to produce harmones and essential potentials in the neuron cells which automatically boosts memory retaining capacity.

2 Astronomical way : There are some vedic chants if chanted daily produce auspicious results. …

Read more · 12 min read

Dec 22, 2019

8085 microprocessor short notes

Just breeze through the notes and revise all concepts

8085 is 8-bit microprocessor [8 data lines ; 16 address lines]. Registers Six General Purpose Registers : B, C, D, E, H, L Special Purpose Registers : Accumulator, SP , PC , SR, IR, Temporery register(W,Z). Accumulator : acts as one source of operand during ALU operation & destination for most of ALU results. SP (Stack Pointer) : Contains address of top-of-stack. PC (Program Counter) : Contains address of next instruction to be fetched. SR (Status Register) : Used to store status of ALU results in flags (S,Z,Ac,P,C). IR (Instruction Register): ContainsOp-code of present instruction to be executed. …

Read more · 3 min read

Dec 22, 2019

Certified Pega Decisioning Consultant notes

Custom made notes to go through which boosts your confidence to crack Pega CPDC exam

Adaptive Models :
-> Applying only business rules enables to identify eligible propositions for a customer.
-> Improve acceptance rates by augumenting business rules with analytics.
-> ADM allows us to build self learning adaptive models.
-> Key capability of ADM is that it automatically detects changes in customer behavior and act on them in real time.
-> ADM is a closed loop system. It automates creation, deployment, monitoring process.
-> Used when customers behavior is volatile.
-> AM creates scoring model on fly and uses them for predictors. …

--

--

Aditya B

Passionate author, strategic investor, financial advisor